Use links in your Twitter stream. Links to information, links directly to sales pages and links to products and services. Remember you are providing value from you and from others and links are an excellent way to provide even more quality information. Ask for the ReTweet's, Stumbles, Diggs or other methods of spreading information. So long as you are not constantly asking others to do this many people will be will to ReTweet valuable information to their followers too. Promote others in your niche, perhaps people who provide complimentary products or services. Create good karma for yourself.
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Most Cafes and Restaurants have figured out that offering guests access to free wi-fi can fill empty seats during off-peak hours which is when wireless guests generally visit as it's easier to concentrate in a quiet location. There's also a lot of interest among restaurateurs in building an email marketing database and social media following to market to over time. On that login page, you have a golden, reoccurring opportunity to solicit your guests email address and / or invite them to follow your business page on Facebook or Twitter.