Mini programs are the last blue ocean of traffic in the era of consumer Internet, which seems to have become the common cognition of the current business society. For the major companies that have been drifting in the Red Seas for a long time, the Mini Program has also become a life-saving straw in their eyes, a cure for their anxiety. In this regard, the technology giants represented by BAT can be said to have contributed greatly, and their contribution has made this story widely circulated and convincing.
Accompanying it, words such as the competition for BAT mini-programs and the secret rivalry between BAT mini-programs will appear from special database time to time, which also meets the needs of many people to "eat melons". But is it really so? What is the real picture of the competition between BAT mini-programs? Mini Program for Picky Eaters: Watching the tide rise, watching the tide fall WeChat was launched first, and it has also experienced the climax of small programs, but why has it failed to achieve the unification of the industry?
At the beginning of this year, some data said that WeChat mini-programs have covered more than 200 sub-sectors. In the past year, WeChat mini-programs have served more than 100 billion users, and the annual transaction growth has exceeded 600%, creating a business value of more than 500 billion. It looks good, but if you look closely, you can find some problems. According to the "2019 Mini Program Insight Report" released by questmabile, from the perspective of industry distribution, games are still the focus of WeChat mini programs, with the number of mini games accounting for 42.1%