Speaking of email subscribers, it’s a good way of ensuring a visitor comes back to your site after their first visit. As you’ll see on many sites, they’ll have a pop-up form asking you to sign up for emails so you can be informed of the latest deals.
That’s great for first-time customers, but repeat customers are Cork Kids Bicycle Shop going to be annoyed by being asked to sign up again. That’s where personalized campaigns come in. Depending on the customer on the site, you can offer a custom-made campaign for them. For example, a regular visitor can get recommendations on new products they may like, or money off a certain item for a limited time.
These are all rather simple personalization techniques to improve eCommerce, but they’ll certainly help boost your sales and organic traffic of your online store. Try implementing them and see the difference they make. Also, check the best e-commerce agencies directory with their excellent projects if you’re looking for one.
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