Are you struggling to generate more leads for your growing business through social media? In a poll, 63% of online marketers admitted that social media lead generation is their most difficult challenge. However, the same 70% of marketers say that converting these leads into customers is their top priority. It should be noted that having social media does not automatically guarantee a successful lead generation strategy. It’s unwise to assume that potential customers will magically come to your product without a proper engagement and outreach program. While presence is the first step, it is not inherently useful in proper lead generation. do not worry! There are many incredible strategies and techniques your brand can utilize to increase your potential to generate leads through social media channels. Regardless of the market and size of your business, use the following advanced methods to generate leads and great success for your brand through social media marketing. platform advertising Advertising directly on the platform means using your budget funds to target individuals who may not interact with your product or service pages. In addition to organic posting, this is used to drive lead generation. Advertising on social platforms is one of the surest bets on advanced marketing technology.
Not only does it collect leads, but it instantly puts them in a position where they can convert into paying customers. Most channels require significant lead time to generate some form of return on investment (ROI). An example of this is content marketing, which is one of the strongest players in the long run (after gaining SEO traction and harvesting links), but takes a long time to see returns. The barriers to entry for platform advertising can be very high, and AdWords is a good example. Countless businesses are vying for ad space for specific keywords on Google, YouTube, Blogspot, and other Google services. While this platform can deliver consistent results for brands, it takes a lot of time, experience, and expertise to master ad copy and placement optimization. There are four main categories of social media platforms that allow ads to focus on potential customers: Social networks such as LinkedIn, Facebook and Google+ Microblogging platforms industry mailing list as Tumblr and Twitter Photo-sharing sites such as Snapchat, Instagram, and Pinterest Video sharing platforms such as Facebook Live, YouTube, Vimeo and Periscope Leveraging these platforms and optimizing ad placements can do wonders for your business’ social media strategy. An example of a brand that does platform advertising well is super-successful Slack. They ran an ad campaign on Facebook called "Making Work Better" to do just that. They focus on how users feel, are imaginative with their copy and imagery, and deliver a snappy tagline and great CTA. Tips for Developing the Perfect Platform Advertising Stamp Use social media to engage with your email subscribers. Not enough businesses use social media to build lasting and profitable relationships with their current subscribers. To successfully use social media to grow your business, you must create a systematic approach to building your network and your brand.
Actionable Facebook Ads Facebook ads are one of the largest and most powerful ways to quickly reach a specific group of people. Leveraging their ad platform to generate leads with actionable Facebook ads is a beautiful advanced technique that can enhance your social media marketing efforts. After your marketing team has gained awareness and created the necessary demand for your product or service, potential customers can click on an action-focused Facebook ad to perform the following tasks: Register your website for more information Install and interact with your mobile app Visit your e-commerce store Choose email subscription forms and more Knowing the types of groups that are interested in converting into sales will help your brand reconnect with these people in the future and encourage them to close the deal. Facebook offers four different types of ads that convert well between desktop and mobile: video ads, photo ads, carousel ads, and link ads. Call-to-action (CTA) buttons and the copy on these ads drive your audience to action. Social media is pure marketing. For this reason, it should have a CTA every now and then. Don't be afraid to promote your business, add a link to your landing page, invite some feedback from your visitors, or suggest next steps for your target audience. An example of a brand that uses actionable Facebook ads to drive leads is Thistle, which provides a large number of long-form blog posts with a high-quality brand image, who then visit their website by clicking the "Learn More" button. Actionable Facebook Advertising Tips Don't stuff your copy with CTAs.
No one will sign up to your website, subscribe to your email list, download your app, and visit your store in the same ad space. Do proper research before diving into it. Know your audience, define them, and meet their needs. Research your competitors well. See what other businesses in your niche are doing with their actionable Facebook ad campaigns. Competitions and Winners Social Media Contest Hosting contests, announcing the winners of the contest, and the prizes won, is very effective in drawing the audience's attention to your brand. Not only can social media help businesses connect with audiences that own a marketplace, but competitions can also help speed up a brand’s ability to build relationships by invading what’s known as the “rule of reciprocity” – if your brand offers your customers something, they Feel like they should give your brand something in return. Contests and winners run through social media channels are great for social media marketing and can help in a number of ways: Increase Online Engagement : In an age where customers are striving to create a deeper connection with the market, contests are designed to inspire viewers - take the first step, engage and engage with your business. Build an email list : Your customers already know traditional lead-gathering advertising tactics. So, convincing your followers that they are being rewarded for providing information can improve the chances of a contest turning into a successful lead-generating campaign. An example of a brand that properly leverages contests and winners is Qwertee. They ran a very successful Facebook contest. Users simply "like" their page and submit an email for a chance to win 1,000 free shirts per week. They run weekly contests to reach the goal of getting a total of 100,000 "Likes" on Facebook.